The Role of Public Relations in Managing Reputation and Mental Image among University Students A Field Study on Students at Imam Ja'far al-Sadiq University (PBUH)

Abstract

This study aims to explore the effectiveness of the role of public relations in managing reputation and public image among university students, based on the perspectives of students at Imam Ja'far Al-Sadiq University   (PBUH), using a non-probability, purposive sample of size (100) students from all academic stages, to improve the effectiveness of these relations through creating a questionnaire that included four domains: such as "The extent to which public relations performs it's basic functions, The role of public relations in improving the university's institutional reputation, The role of public relations in building the University's public image, and students' opinions on the effectiveness of public relations". And through the percentile relative efficiencies of the global mean of score –PGMS index, which were estimated by: {75.3, 75.70, 80.70, and 75.13} respectively, are accounted significant contingency coefficients between redistribution of the PGMS and Socio-Demographic Characteristics of the studied respondents, represented by (Age and Educational stages), at with at P<0.05..