Ethical Values in Digital Advertising for Iraqi Companies An Analytical Study of Instagram Ads

Abstract

Social media sites, including Instagram, have contributed to increased interest in digital advertising and its use in promoting goods and services. Hence, the need to study it in light of this modern technology on scientific and ethical grounds has become an absolute necessity, given the vast number of these advertisements, which employ ethical values in both positive and negative ways. Hence, the problem of this research, which addresses the ethical values in digital advertising for Iraqi companies on Instagram, emerges. This research is a descriptive study, using a content analysis tool for a research sample of 406 advertisements on this platform over a period of three months through a comprehensive survey. We have come up with a set of results, perhaps the most important of which are the following:

1- Iraqi companies rely heavily on digital advertising on Instagram, particularly classified ads and advertisements as part of publisher content, due to their ease of production, low prices, and rapid presentation