The role of social communication for supporting the affirmative image at women: A social study

Abstract

There is no doubt that the situation of women has witnessed a clear development in light of the broad and accelerating scientific and technological progress, and as a result of the rapid and major transformations and changes that societies are witnessing. Their participation in economic, social and political life has expanded and they have begun to work in non-traditional professions, so their role has begun to take on new dimensions and forms.  It appeared clearly on social networking sites, which became a powerful influence on society, creating new opinions. It has clearly emerged on social media sites, which have become a strong influence on society, creating new opinions, ways of thinking, and a forum for discussion, despite the value frameworks surrounding them in our societies that limit this and even interfere with how to appear and ways of digital representation. From this standpoint, the research objective was to identify women’s presence, their digital presence, and the nature of the activities they carry out through social media sites, while identifying the role of sites in shaping the image of women socially, economically, and politically. The research came out with a number of results, the most important of which are: that social networking sites address and are concerned with various issues pertaining to women, and that Facebook is one of the most used sites by women, in addition to that it has contributed to presenting a positive image in the media field By changing the stereotype of women..