Excessive Viewing of Digital Television Platforms and the Gratifications that resulted from it: A Field Study

Abstract

 This research aims to monitor the types of digital television platforms most frequently used by respondents and determine the nature of binge-watching on these platforms. It also seeks to identify the motives, patterns, and achieved gratifications of binge-watching, as well as analyze and interpret the social, psychological, and technological factors influencing this behavior, Methodology: Research Type & Method: This is a descriptive study that utilizes the survey method, Population & Sample: The research population comprises digital television platform users, represented by a purposive sample of 200 respondents aged 15 and above, from various social, educational, and economic backgrounds, Scope: The temporal scope spanned from March 1 to March 31, 2026, Tool: The researcher utilized a questionnaire as a methodological tool, employing a three-point Likert scale, Main Results: There is a statistically significant correlation between the volume of binge-watching on digital television platforms and the respondents' motives for using these platforms, There is a statistically significant correlation between the volume of binge-watching on digital television platforms and the gratifications achieved from it, The "Cinemana" platform ranked first in respondents' preferences, Binge-watching for an average of 4 regular hours ranked first in terms of viewing duration, Entertainment and leisure emerged as the most prominent motives for the respondents, Watching diverse content for entertainment, filling free time, and escaping daily life pressures topped the patterns of binge-watching, In terms of achieved gratifications, negative temporary gratifications ranked first, such as binge-watching that leads to sleep disturbances.