"The content of digital coverage of artificial intelligence topics on the World of Technology website – an analytical study for the period from February 1 to April 30, 2025"

Abstract

This study aimed to analyze the content of digital coverage of artificial intelligence (AI) topics published on the Tech World website during the period from February 1 to April 30, 2025. The analysis was conducted on a sample of 138 topics collected during the study period. A content analysis form was designed based on the categories of “what was said” and “how it was said.” The “what was said” category included AI-related topics and their types, while the “how it was said” category covered media frames, directions of coverage, and sources of information. The analytical results revealed that news articles ranked first among the published content, accounting for 44.9%, followed by reports at 34.8%, and then analyses at 13.8%. Regarding the classification of topics by AI categories, generative AI technologies topped the list with 26.8%, followed closely by cybersecurity topics at 26.0%. In terms of media framing, the technological progress frame ranked first with 34.7%, followed by the development and innovation frame with 21.7%. As for the directions of coverage, the majority were neutral at 48.5%, followed by positive coverage at 29.0%, while negative coverage came last at 22.5%. Regarding sources of information, the results indicated that news agencies were the primary source at 30.4%, followed by reports and studies at 26.8%. .