The Persuasive Effect of Rhythm and Periodic Style In The Holy Qur’an - Surah Al-Mulk As An Example
DOI:
https://doi.org/10.25130/jaa.16.57.1.4Keywords:
The Holy Qur’an, Persuasive Effect, Repetition, Periodic Style, Rhythm, Surat Al-Mulk, Saj’Abstract
In the past, Aristotle mentioned that prose, in order to be effective, must have a rhythm appropriate to the topic it contains, and have a periodic, interrupted style. If it is devoid of rhythm and has a continuous style, it will be boring and will not attract the attention of the listener. The best people who fulfill these two requirements in prose style are creative, moral and verbal enhancements. In this study, we will focus on the persuasive effect of these improvements in the verses of Surat Al-Mulk because of the influential and persuasive power they require, considering their content and the addressee they are directed to.
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