Reality of Using Artificial Intelligence Technologies for Media Students in Iraqi Universities

Abstract

Artificial intelligence has contributed to achieving a radical change in several fields, including the media field, by presenting a set of innovative methods, as the use of artificial intelligence technologies in the media field has become at an accelerated pace with the aim of enabling creators and journalists to perform many tasks. Therefore, the current study attempted to explore the reality of using artificial intelligence technologies among media students at Iraqi universities and to identify the most prominent positive and negative effects of the reality of using these technologies for students. The study was applied to a sample of 170 individuals from media students at Iraqi universities, and it was taken into account that they be representative of the various specializations in the field of media, allowing a broader understanding of the reality of using artificial intelligence technologies for media students at Iraqi universities. The sample was drawn through an electronic questionnaire designed via Google Forms. The study found that media students at Iraqi universities are aware of the importance of using artificial intelligence technologies and their positive impact on the quality of media production. The results showed that they have a positive orientation towards employing these technologies, with several main areas identified, including data analysis, visual content production, and news writing. However, the research revealed a set of challenges facing students, such as difficulty accessing educational resources, lack of institutional support, and high costs of artificial intelligence tools. These findings reflect the need to update curricula, and enhance institutional and training support, to facilitate the integration of AI into media education and enhance students’ competence in this evolving field.