Reflection of Television Appearance of Official Spokesmen on The Iraqi Public’s Confidence in Performance of Government Institutions
DOI:
https://doi.org/10.25130/jaa.17.59.7Keywords:
Reflection Of Television Appearance, Official Spokesperson, Trust, Iraqi Public, Government InstitutionsAbstract
The research seeks to measure the public's confidence represented by a sample of (120) lecturers in the media colleges and departments in Iraqi governmental universities located in the capital Baghdad specifically, in the performance of Iraqi governmental institutions (ministries), through the appearance of their official spokespeople on Iraqi channels and providing information and making statements related to the activities and tasks of their ministries, as the research problem focused on a main question: "To what extent does the Iraqi public trust the performance of Iraqi governmental institutions through the television appearance of official spokespeople on Iraqi channels "?
The research is considered descriptive and based on the survey method, in order to survey the research sample of lecturers according to academic titles (assistant lecturer, lecturer, assistant professor, doctor, professor), and the scientific methodology was applied to the sample starting from the steps of selecting it to the procedures for measuring the validity and reliability of the questionnaire, which was considered a research tool to achieve the specific goals. The research concluded with a set of results, the most important of which were the following :
(64.2%) of the total sample followed the statements of the official spokespeople of the ministries on Iraqi channels on a regular basis, for various reasons, most notably knowing the latest news and information about specific ministries, and that the position of (81.7%) Of the total sample, the credibility of the statements of official spokesmen on Iraqi channels is believed in the context of building trust in the official performance of Iraqi ministries. Also, (84.2%) of the total sample agreed that the reflection of the television appearance of official spokesmen on public trust focused on attempts to identify the latest developments in the decisions of their ministries. More than two-thirds of the sample agreed that official spokesmen exercise influence on them through their appearance on Iraqi channels towards forming convictions and trust in the official government performance of the ministries, and the official spokesman of the Ministry of Interior ranked first in terms of influence and convincing the sample of the performance of his ministry through his television appearance.
Downloads
References
Rushdi Al-Qawasmeh, Jamal Abu Al-Raz, Mufid Abu Musa, Saber Abu Talib, (2012), Scientific Research Methods, Amman, Al-Quds Open University.
Muhammad Khalil Abbas, Muhammad Bakr Nofal, Muhammad Mustafa Al-Absi, Ferial Muhammad, (2007), Introduction to Research Methods in Education and Psychology, Amman, Dar Al-Masirah for Publishing and Distribution.
Bilal Awad Salama, (2013), Systematic Thinking in Designing Social Research, Bethlehem, Fadaat Publishing House.
Muhammad Al-Fateh Hamdi, Samira Satoutah, (2019), Research Methods in Media and Communication Sciences and Methods of Preparing Research, Algeria, Dar Al-Hamed for Publishing and Distribution.
Fadhil Dalio, (2024), Introduction to Scientific Research Methodology, Algeria, Makhbar for Publishing and Distribution.
Dio Bold B Van Dalen, (1993), Research Methods in Education and Psychology, translated by: Muhammad Nabil, Suleiman Al-Khudari, Talat Mansour, Cairo, Anglo-Egyptian Library.
Ali Abdul Hadi, (2018), The credibility of the official government spokesman among the Iraqi public, Baghdad, Media Researcher Magazine, College of Media, University of Baghdad.
Anas Fayez Al-Qattatsha, (2023), The role of the performance of the official media spokesman in shaping the image of the official institution from the point of view of Jordanian journalists, Amman, unpublished master's thesis, Department of Journalism and Media, College of Media, Middle East University.
Mai Tariq Jawhar, (2014), The experience of the official spokesman between reality and experience, Lebanon, Modern Book Foundation.
Sabah Yassin, (2013), Satellite media in the Arab world, "A study of content and influence on elites and public opinion", Beirut, Center for Arab Unity Studies.
Rawaa Hadi Al-Dahan, (2012) Media and levels of trust, Amman, Osama Publishing and Distribution House.
Manal Abdul Khaliq Jaballah, (2012), Trust in the era of globalization, a study in the psychology of social relations, Cairo, Dar Al-Ilm Wal-Iman Publishing and Distribution House.
Mohamed Mounir Hijab, (2003), Communication Skills for Media Professionals, Educators and Preachers, Cairo, Dar Al Fajr for Publishing and Distribution.
Ali Al Farjani, (2015), Official Spokesperson Skills, Cairo, Dar Al Fajr for Publishing and Distribution.
Diaa El Din Mohamed, Hassan Jaafar Al Khalifa, (2013) Effective Communication Skills, Riyadh, Al Rashd Library.
Abdul Nabi Abdullah Al Tayeb, (2016), Effective Communication Skills, Amman, Amwaj for Publishing and Distribution.
Patti Tamara "The political philosophy of trust and distrust in democracies and beyond. The Monist, Vol 98, N4,October 2015, p354. "
Jack Citrin, The political Relevance of Trust in Government "The American political Science Review, Vol.68, N3, 1974, p974.
